Men Beat Out Women In Online Fashion Shopping
More and more men care about style and what they wear. As men become more interested in fashion, it’s not surprising that most of them have gravitated towards online fashion shopping. So much so, that they’ve actually become the biggest online consumers around.
According to a new report/study, which surveyed one thousand U.S. citizens and 25 percent of men and women categorized themselves as “frequent” online shoppers.
However, 30 percent of men claim they shop online on a weekly basis, compared to only 18 percent of women.
“This was really shocking to me,” Bronto’s research chief, Jim Davidson, told DM News.
“This is a survey of shoppers, not of transactions, so it could be there is a difference of perception about what shopping is between the genders.”
In March, a study conducted by IBISWorld revealed that menswear experienced a 17.6 percent growth, becoming the fastest-growing online shopping category of 2014. Not too long after, another report concluded that menswear sales were also growing faster than women’s, and were predicted to add about $40 billion to the global economy by 2019.
But what has caused this swing? Yes, guys are starting to embrace being stylish much more than they have in past years, but perhaps it’s tech advances that are making the shopping experience much easier and more frequent for males. The Internet has exposed guys to a bevy of merchandise and has made it incredibly more accessible. It’s no longer necessary to endure shopping lines, annoying sales associates, or huge crowds. With just a simple click or tap, men can purchase their goods from the comfort of their own home.
It’s likely all a result of newfound convenience in the online shopping world.