April 24th Marks Fashion Revolution Day, Wear Those Clothes Inside Out
While wearing your clothes inside out would normally be a sign that you got ready in a rush or didn’t get your morning coffee, today is actually opposite – and it’s all for a good cause and for Fashion Revolution Day.
Today is “Fashion Revolution Day” and social media is being bombarded with images of clothing showing the labels to raise awareness of the true cost of fashion and to celebrate best practice.
Fashion Designer Stella McCartney shared with her million-plus Instagram followers a picture of herself wearing a jacket from her collection inside out, accompanied with the caption: “Show your label and ask #whomademyclothes for Fashion Revolution Day”.
The goal behind this campaign is to reflect on the welfare of the workers who make the clothes we all wear daily. “We believe in a fashion industry that values people, the environment, creativity and profit in equal measure,” reads the campaign website.
The idea is that the industry sees a change in the production of its garments, where clothing companies will respond to the consumers’ demand for transparency and unveil the origins of the clothes and whether the people working in the production of clothing items are getting a fair shake.
Following the industrial tragedy of Rana Plaza building collapse in 2013 which killed more than 1,1000 workers, the Bangladesh Alliance, formed by retailers such as Walmart, Gap and Benetton, has been funding clothing factories to boost safety standards. Fashion Revolution Day joins the cause and invites more brands to help make the industry more sustainable and fair.