Boho Fashion Reflects Festival Life
The fashion brings flashbacks to 60s rock festivals and the gypsy music of hippie days. But the sensibility is strictly 21st century as boho fashion rocks the new fashion world. The place to watch this season will be Coachella Music Festival as the hipster hippie look of crochet and fringe begins to infiltrate from the festival grounds to the fashion world. True to form, fashion is taking its cues from the street. And what could reflect the street more right now then the world of boho fashion?
Social Media and Boho Fashion
As with everything today, boho fashion is a trend that saw its beginnings in social media. Lifestyle sites such as PopSugar have been driving the look. In fact, the fashion forward site will be hosting a fashion event in nearby Palm Springs during the time of the Coachella Festival. For young brands that are part of the whole boho fashion trend, music festivals like Cochella are a way to connect with their young fans.
Denim and Lace
There will be a big presence from a host of designer during the week that Coachella is partying in Southern California. Everyone from Pandora Jewelry to Siwy Denim and For Love and Lemons will be making the scene. With clothing a big part of the audience participation at music festivals like Coachella, it is no surprise that the labels are now going directly to the center of the action. If you crave experiences over things, as most Millennials do, then the boho fashion look is part of the whole experience.